Prices are based on today, of course, and you should never bet against more price increases from Netflix. Once eliminated, Netflix will go from four to three price points: Netflix wants subscribers to its basic ad-free plan to instead become ad-viewing subscribers or pay more for the streaming service. The move is a result of Netflix’s shift into ad-supported streaming after relying on subscription revenue alone for years. Now it plans to raise the floor on how much an ad-free plan will cost you.Īs The Verge reports, Netflix announced to shareholders today that it will begin phasing out its basic ad-free plan that costs $11.99 USD. So, with the gradual price hikes, Netflix might see more subscribers moving to an ad-supported model in the future.Netflix raised the ceiling on how much you could spend on a monthly subscription in October. It even saw an increase in its subscriber base by 8.8 million. To counter that, Netflix launched its ad-supported tier, offering people its cheapest plan. So, the overall monthly and yearly cost of entertainment has risen exponentially for the average viewer. Another reason why Netflix now feels so much more expensive in 2024 is that many people also pay for other streaming services. Netflix will also be paying more to actors and writers after the recently renewed WGA and SAG-AFTRA deals. The reason Netflix is so expensive is because it continues to increase the number of projects it offers its subscribers. Meanwhile, it doubled the Premium 4K supported plan pricing, going from $11.99 in 2013 to $22.99 in 2023. The history of Netflix’s price increases shows that over the last decade, Netflix raised the basic 1 screen plan by $4. Netflix operates on a business model where it has to increase its prices gradually to be profitable in the longer term. Netflix has become expensive because of multiple reasons including the rise in streaming wars, increased actor and writer royalties, and content output. But again, nothing is confirmed at the time of writing. But Netflix hasn’t officially announced it yet.Ĭonsidering that Netflix is already charging the highest subscription price compared to other streaming services, there is a chance for Netflix to delay its next price-raising window. But looking at a pattern that has been formed since October 2017, the service ups its subscription costs at intervals of 5 quarters (if the previous hike was in October) and 7 quarters (if the previous hike was in January).Ĭonsidering that Netflix’s prices were raised in October 2023, the next hike could come in January 2025. Netflix hasn’t announced any price increases for 2024. The following list shows the history of Netflix’s price increases over the years:
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